Total quality
management refers to the process through which the service delivery
and procedural operations of an organization are controlled,
standardized and regulated by the organization for the purposes of
maintaining its reputation within its clientele. The new concept in
the business ensures that all business organizations and entities
offer standardized yet unique services to their clients. Considering
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In this regard, various innovative marketing strategies similar to
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besides total quality management techniques include attractive
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products offered by the company or business entity and presence of
retail outlets from where clients can easily buy the company product
within the vicinity.
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