CONSUMER PREFERENCE OF TVS pedal A.SUKUMAR., M.Com., M.Phil., Coimbatore A STUDY ON CONSUMER PREFERENCE OF TVS MOTORCYCLE WITH SPECIAL REFERENCE TO MURUGESAN MOTORS, PERIYAKULAM TALUK 2008 INTRODUCTION OF THE STUDY market is social change by which individuals and groups obtain what they need and exigency through creating offering and freely exchanging products and services of value with others. Marketing managements as they are and science of choosing target market and getting safekeeping and growing customers through creating, delivering and communicating superior customer value. Markets bear be classified in May ways, namely local market, national market and international market. Marketing is a process by means of which goods and services can be exchanged. On the other hand merchandising is a wider and more all-embracing term. It includes the whole process of distribution. Marketing is the business process by which products are matched with the market and through which transfer of ownership is affected. Marketing has changed dramatically, evolving from the old fashioned concept of simply providing the goods and making it unattached for consumer to be days highly competitive marketing strategies. What is Customer A customer is not dependent on us. .. We are dependent on him..
A Customer is not an interruption of our work. He is her purpose if it we are not doing a favour by giving us the opportunity to do so. CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore A customer is not someone to lay out or match with. Nobody ever won an strain with a customer. A customer is a person who brings us his wants it is our job to handle them profitably to him and to ourselves. To day more companies are recognizing the importance of satisfying and retaining customer. Satisfied customer constitute the telephoners relationship capital. If the alliance were to be sold, the acquiring company would have to pay not only for the plant and... If you want to get a full essay, order it on our website: Orderessay
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