Brand Management : Tata Motors

A PROJECT REPORT ON STATEGIC BRAND MANAGEMENT TATA MOTORS A project report submitted in partial fulfillment of the requirements for the program PGDM(2009-2011) ACKNOWLEDGEMENT In preparing this report a considerable amount of persuasion and informational inputs from mingled sources were involved. We express our cordial gratitude to everyone who contributed towards making this Project report possible. Our sincere gratitude goes to our faculty dramatise Prof. S.P. Garg for his inspiration, cooperation to complete the project report. Under his brilliant untiring way we are able to complete the project successfully in time. In spite of having a very busy schedule, he made sure in every way that we acquire the best possible exposure and knowledge during our project. Group-2 Abhinav Sharma Bhawani Singh Shekhawat Davander Singh Tanwar Gauri Singh Hitesh Agarwal Rahul Agrawal EXECUTIVE SUMMARY The rudimentary concept of our project is Strategic Brand Management: TATA Motors which is found on brand recognition of Tata motors. This report contains the findings arrived after little analysis of the data received through filing questionnaires at various areas of Jaipur. In this project, sample size was chosen 50. Objective To cook the requirements and needs of the potential customers.

To know what people perceive and thinking ab come to the fore Tata cars and its products. To analyze the brand positioning strategies of Tata cars. To study consumer sense and perception about the brand positioning strategies of Tata cars. To find out the awareness level of customer. Research Methodology 1. Data Collection The study is establish on primary data derived through sample cartoon using pre-tested structured instrument (questionnaire both open finish & close ended). Data was collected from 50 respondents at various Tata motors service stations & public places of Jaipur city. 2. Data Analysis In hunting lodge to extract appropriate... If you want to get a full essay, auberge it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.