French's Worldwide Travel

Executive Summary Frenchs Worldwide Travel, founded in 1986, is rigid in the small town of Newington, CT about decennary minutes south of Hartford, CT. Frenchs Worldwide Travel is a full- wait on travel agency committed to providing exceptional customer service while meeting all of their clients travel needs. Travel agencies be continually under attack from travel providers trying to root out or reduce their commissions on gross revenue. Word of mouth sales and repeat business is their current bread and butter income menses and other securities industrying tactics can only loan to the bottom line. In a potentially dying and peril industry, it would be foolish not to explore different shipway of e-marketing. One of the major misconceptions about travel agencies is that the consumer believes that they are gainful for the services of travel agencies, when in fact the agency makes their notes from commissions al unrivalled, paid for by the travel provider at no extra cost to the customer. This consumer mindset is one of the largest obstacles travel agencies open to overcome. Google AdWords is the internet marketing tool that was used to try to affix exposure and sales for this small town travel agency.

with talks with our client, we identified the area of the business that is the most paid and the area of the business that they would like to grow. That genre is coating weddings. The crowning(prenominal) success of this campaign would be measured with galore(postnominal) inquires and at least one destination wedding booking. With the target market set for destination wedding seekers, a three week campaign was run with a budget of $250. The first week and a half we ran one campaign with multiple keywords: destination weddings, resort weddings, and tropical weddings. As predicted destination weddings was the number one inquiry. We had a minor setback with getting some of our ads approved. We later(prenominal) found out the company website URL had too many characters so we then reduced the amount and away the campaign... If you regard to get a full essay, order it on our website: Orderessay

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