Fsu Mktg 476 Take Home 1

June 6th MKTG 476 Chapter 1 1.How be the basic business philosophies or orientations of study consumer yields sign of the zodiac such as General Mills or Nestlé and a small(a) entrepreneurial start-up in a fast-growing, hi-tech manufacturing likely to differ? What are the implications of such philosophical differences for the contribution of marketplaceers in the strategic planning processes of the two menages? Answer: A) The major consumer products firms like General Mills and Nestlé have to be market oriented in. In Exhibit 1.6 its show the Marketing oriented firms have a broad product line, pricing ground on perceived benefits, and packaging focused on customer convince. Also It says that many of Americas most market-oriented firms are well- set up competitors in relatively mature industries. This is because they are in an established market that if you dont have what the customers want they go out be able to find it someplace else. But in a fast-growing, hi-tech industry a small entrepreneurial start-up should be product oriented trying to create untested better products and not to focus on specifics that the customer wants. As it says in the book pg.

14 Early entrants into newly uphill industries, particularly industries based on new technologies, are particularly likely to be internally focused and not truly market-oriented. This is because there are likely to be relatively few strong competitors during the formative years of a new industry, costumer demand for the new product is likely to grow chop-chop and outstrip available supply, and production problems and resource. B) The role of the marketers for a firm like General Mills is to market the product with what benefits that product provides for the consumer. There is going to be more market enquiry focus on identifying new opportunity and applying new engineering science to satisfy customer needs. This price for their product will be based on the perceived benefits for the product. But for a small start-up in the high-tech industry... If you want to get a proficient essay, order it on our website: Orderessay

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