Investigating Marketing

I am an assistant to chief securities industrying consultant working for Kline, Cuthbert and Maxwell Associates in the City of London. As contribution of my role, I carry out several activities including building antagonist analysis, marketing research, giving traffic advice to clients, etc. My Boss has straight commissioned me to undertake a marketing research on behalf of two clients (Ms. Juniper and Mr. Lloyd) to aid them to make a decisiveness as to which market might be suitable for their business expansion. These clients already have 5 years experience cut a successful mail order business/ order on the internet. I am going to write a report detailing my proposals and recommendations, which will be based on an existing product. In this way, I am expected to: identify the aims and objectives of the business and discuss the product/business idea inside the context of the industry or market that they could enter. Identify their potentiality customers or target audiences and the process of segmentation used.

Undertake market research/marketing research for my product idea use both primary and secondary sources Devise a possible marketing go for my product. Justify all aspects of your devised marketing mix for the product However, from my knowledge of markets and industries, I already think choosing chocolate (a humongous product) with a range of users, across marketing segments is a honourable idea. In this light, I see Cadburys chocolate as a good example of a humongous product. It comes in a range of sizes, qualities and prices and has a range of image and gull identifiers. If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .