Jet Blue

Strategy for Jet gloomful Airways Assignment # 1 Pete Torres BUS 599 October 20, 2010 Abstract The decide of this paper is to evaluate the profession strategy of Jet Blue Airways. The companys main strengths, i.e., customer cherish oriented, employee oriented, and its mightiness to formulate and execute effective and targeted strategies, enabled the company to rapidly expand its domesticated and international market base. Recently, its current focus on creating shareholder value and conservative, high liquidity financial management has caused the company to make gains during the street corner of 2009 resulting in a positive cash flow for the start time. Jet Blues sound strategy and success in a weak economy makes it likely that the company give continue to succeed. Key words: Jet Blue, Trend, Strategic Intent, financial Objectives, Competitive Advantage Jet Blue Airlines launched its first ceremonial fledge in 2000. Since that time, the company has evolved into a billion dollar corporation. The part of this report is to examine Jet Blues business strategy and its likelihood to survive. Trends in the U.

S airline manufacturing and bear on a companys strategy Trends in the US airline industry have an impact on the performance and strategies of the airlines. As a result, Jet Blue has struggled to survive. The following trends will be discussed in further detail: (1) crude crude pricing fluctuations fall to passenger fees for revenue generation, (2) shortages of pilots increased labor costs, and (3) post 9/11 Aviation Security increased operating expenses. naive oil pricing and passenger fees. In 2008, crude oil prices increased to a record $140 per barrel (Thompson, Strickland, & Gamble, 2010). This outstanding price increase caused airlines to struggle to offset the cost of fuel. umpteen began implementing new passenger fees including a fuel surcharge, baggage oblige fees, fees for heavy bags, fees for beverages and snacks, and even fees for using... If you want to get a right essay, order it on our website: Orderessay

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