Marketing Plan: Phase Two

Marketing Plan: Phase Two The A-Team has introduced a new point of intersection called Pepsi Platinum for the comp either, PepsiCo, in Phase Two. This discourse will see segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCos marketing strategy. Finally, this variant shall analyze current competitors and define the competitive landscape for Pepsi Platinum. partition criteria In order for PepsiCo to be successful in change Pepsi Platinum, the company must research the marketing community. The best fashion to hit a strategic marketing plan is to represent the target market in the beverage and sports drink business. PepsiCo must ask, What is the demographic of this market, what are psychographics and behaviors of the specific market that PepsiCo, in regards of sell this brand, desires to reach? Understanding our client needs, and competitors offerings will help PepsiCo create a strategically integrated marketing plan. The principal to any successful marketing strategy is to understand the clients and their needs.

The ability to quit customers needs better than the competitors, will first be, that PepsiCo build customer loyalty and increase sales (Business Link, 2007). Marketing research uses more methods to obtain its results. PepsiCo will use external census selective information and marketing survey data postulateed by distant marketing research firms, as a method of understand customer wants and needs. Computer-aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, Jones Soda, and Motts Company. One aspect of marketing research that can be ascertained is how well, is the current PepsiCo shoppers needs are being met, in addition, to understanding how well the current competition is servicing customer needs. Answering... If you want to get a full essay, order it on our website: Orderessay

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