Producy and Brand Managemanet

Product and brand management BIG BAZAAR SUBMITTED TO, SUBMITTED BY, Kulgourav Singh Sengar Shailesh mishra Yogendra Meena Sadiq qadir CONTENTS Objective Method utilize for study Executive summary Introduction Issues & challenges Strategy / plan Value proposition CBBE pyramid Suggestion OBJECTIVE To be intimate the various strategies adopted by company to survive in todays cut throat competition to cope the policies adopted by company to get edge oer competitors. METHOD USED FOR STUDY Observation and from internet. Qualititative Research Tools. Executive summary The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities uniform introducing the Indian consumer to a shopping experience like neer before.

The sector is at an inflexion point where the growth of form retailing and growth in the consumption by the Indian population is going to take a luxuriouslyer growth trajectory. The Indian population is witnessing a significant change in its demographics. Organized retail is on all time high in India. The growth is boosted by various factors such as availability of professional practices, media proliferation, various brands which are gaining value thereby enhancing industry growth, availability of various funding options, regulations like bathing tub implementation to make processes simple, sea change in demographics of untaught and international Exposure. Big Bazaar is a future group company. In India first it was started in Mumbai in the form of 1987 and the main offset printing of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar  ... If you expect to get a full essay, order it on our website: Orderessay

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