Project on Dabur

DABUR INDIA LIMITED Merrill Lynch - India Investor Forum folktember 2011, London 1 1 FMCG GROWTH STORY India FMCG Sector multitude and Value Growth Rate (Y-o-Y %) High Growth Phase parentage: Industry data, Standard Chartered Research Indias FMCG sector describe steady sales CAGR of 11.2% over FY00-10 on the bac o st o g a ua o u e g o t o back of strong yearly volume startth of ~8.5%. 8 5% Growth creation driven by increasing consumption led by rise in incomes, changing lifestyles and favorable demographics As per a recent study conducted by Booz & Company, FMCG sector is expected to grow in the range of 12% to 17% upto 2020 and would touch a market size between of Rs. 4,000 to Rs. 6,200 billion 2 2 FMCG CURRENT SCENARIO FMCG fracture: OTC, sustenance and Non-Food 140,000 Rs. Crores 97,276 82,615 4 46 (14 %) 48 4 (10 %) 128,580 116,053 4 (14%) 45 (8%) 46 (19%) OTC PRODUCTS Non?Food  Food Products FMCG intentness billion in CY10 pegged at US$30 120,000 3 (11%) Of the entire FMCG sector, Food is 52%, Non-Food 52% Non Food at 45% and OTC 3% Rural sector accounts for about 33% of total revenue 100,000 80,000 60,000 40,000 , 50 (20 %) 20,000 52 (14 %) (14 %) 48 MAT Sep�7 50 (22%) FMCG Sales contrast Breakdown MAT Sep�8 MAT Sep�9 MAT Sep\10 0 (Growth %) Source: AC Nielsen 5.

8% 5.0% 3.3% 5.9% 8.2% Of the 7.8 million retail outlets for FMCG, Grocers are the dominating , format Modern Trade contributes to 6% of FMCG sales 58.6% 13.2% Grocers Paan  positive(p) Paan Plus Modern Trade Source : AC Nielsen General Stores Food Stores Food Stores Chemists Others 3 3 PENETRATION LEVELS: SUFFICIENT HEADROOM Rural Penetration 90% urban Penetration 80% 77% 80% 67% 57% 59% 70% 60% 50% 42% 40% 37% 32% 26% 18% 18% 19% 5% 2% Hair Dyes 30% 20% 10% 3% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Repellants ostentation Noodles 4% Floor... If you want to get a full essay, set up it on our website: Orderessay

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