Introduction The world(prenominal) monetary system literally went into a cardiac arrest after the Lehman Brothers Holdings Inc. collapse and a meltdown was tho avoided through very aggressive policy responses. Unfortunately, the worst is ahead(predicate) of us. The entire spheric economy will contract in a severe and protracted U-shaped global recess that started a year ago. The recession in the US market and the global meltdown termed as Global recession sire engulfed realize world economy with a varying degree of recessional impact. World over the impact has diversified and can be observed from the very fact of falling Stock market, recession in jobs availability and companies following downsizing in the living available staff and cutting down of the perks and salary corrections. India could likewise not escape from this turmoil. Part and partially it turned forbidden to be a victim to this crisis. It suffered less of lossess because of its strict economic policies. The BFSI (Banking, financial celestial sphere, Insurance) sector has taken a hit with the financial sector getting affected in US. The textile sector has also been hit with the export of textiles coming down in the recent months. Several jobs are in danger of cosmos lost. There has been decline in the automobile sector as well.

The months of November & December saw bike & Car sales down. This paper puts an attempt to understand the effects of global recession set about by India and highlights those sectors which will come to the rescue at measure to go. It will also put a light on the Marketing strategies employed by these sectors to overcome the fever of recession. It will also focus on the opportunities and stategies that the marketers can adopt to get down themselves. The rise and fall conditions in the market have to go on. But with this the economy has to follow. Business has to come out with answers. Solutions have to be digged out from the problem itself. The need of the day for the global recession is to employ robust... If you want to get a abounding essay, order it on our website:
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