Starbucks Coffee Company Swot

Starbucks Coffee, Tea, and Spices, was founded in 1971 in Seattles Pike Place Market. The bod was later changed to Starbucks Coffee lodge. Starbucks later entered the public marketplace with with(predicate) their initial public offering on June 26, 1992. Stated Objectives Starbucks has some(prenominal) objectives for achievement as a family. The objectives are as follows: The Companys objective is to establish Starbucks as the most recognized and esteem brand in the world.(www.starbucks.com) Focus on the core customers command as environment each(prenominal)y friendly as possible Offer passkey customer service Apply the highest standard of excellence to the purchasing, roasting, and fresh language of our coffee(www.starbucks.com) Recognize that profitability is essential to our future success(www.starbucks.com) Evaluation of Objectives Starbucks strives to obtain brand recognition worldwide through high quality products and services. The strong focus that is put on the customer at Starbucks is apparent from the atmosphere and the staff that the company employs. The staff is well taken care of as far-off as compensation and benefits. To be environmentally friendly Starbucks gives to many philanthropic efforts.

In addition to giving they have in any case established their own charities throughout the years. The company offers industry lead-in health benefits that begin after initial ninety eld that include medical, dental, and vision. Full-time and part-time employees are also bailable for stock option grants through Bean Stock, which is the companys wide stock option plan. To achieve profitability and lapse up with the costs of employee benefits, Starbucks has expanded at an astounding pace domestically and around the world. The company currently operates in all 50 states in the United States as well as the District of Columbia, and worldwide in 43 countries. The future success of Starbucks is heavily dependent on global success in emerging... If you want to get a full essay, order it on our website: Orderessay

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