As a women’s handbag buyer for Bergdorf Goodman, I decided to compare and contrast other competitors identical Barneys, Saks Fifth Avenue and Bloomingdales. I chose this role because both handbags and Bergdorf Goodman, personally, take on the epitome of fashion. I like the location and the exclusivities are appealingnessing to me. For example there is a bag named the “Linda Bag” later Linda Fargo, the senior vice president of women’s. Linda attended fashion calendar week with a Nancy Gonzalez handbag exclusive to Bergdorf Goodman and since then it became a bestseller.
Bergdorf Goodman merchandises the Christian Louboutin, Alison Wood, Rebecca Minkoff and many other handbag collections on separate floors. This allows the primary(prenominal) floor to be designated for luxury handbags. Where as the others are more(prenominal) price sensitive. They are very selective with their buys, which is important for women who insufficiency to stand out with limited edition handbags.
The handbags are unconnected throughout the main floor. In the main entrance on Fifth Avenue; Bottega Veneta, Christian Dior, Carlos Falchi, Gucci, Judith Leiber, Valentino and Roger Vivier are displayed. Along the way, the jewelry department is in the middle of the floor. There is another division of Prada, Goyard and Hermes.
Personally, I would like to see a whole sectionalisation devoted to handbags only. It would be like the “shoe paradise” at Saks Fifth Avenue. I would create and build a newfound “bag-paradise” with the most exclusive and edited selection.
At Barneys they have a nice Prada corner, and on one of the shelves they layer 8-10 bags. Because of the lack of appeal and variety, it becomes difficult for the consumer to be interested in the collections. Some of the bags much(prenominal) as Fendi, Bottega Veneta and others are cornered off behind a glass display. This makes a customer think twice in the first place asking a salesperson to help with seeing the handbag. It is better to be able to touch...If you want to get a full moon essay, order it on our website: Orderessay
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