Managing A Crisis
Correia Lange
University of Phoenix
MKT 438- overt Relations
professor Paula Zobisch
October 18, 2010
Upon the completion of the simulation Managing A Crisis using Public Relations, cardinal will be able to summarize the following. What does proactive supplying mean. What feedback mechanism would 1 stupefy in the situation? An description on what is an ineffectual way of deploying the plan. Provided will be rough examples of what not to do in the situation. One will besides add when is a crisis management plan needed and when to recitation a reactive crisis management. Last, will explain what role does PR play in reactive crisis management.
Managing a Crisis Using PR
Public Relations are the proactive communication that an organization initiates and maintains with the media, its clients, and aboriginal familiar and external publics. PR provides an organization unhomogeneous tools that female genitals be used to support brand building, research attitudes of consumers, and work on key publics. This simulation illustrates the use of Public Relations to develop a Public Relations plan and to use its various tools to manage a crisis (UOP, 2010).
PR Planning
Being a spic-and-span company, Greenergy has to establish everything from the ground up.
As Public Relations Manager, ones first task is to formulate a PR plan that will encompass all relevant aspects of incorporate communications. In addition to strategy, one will decide how to propound with key publics. Ones choice of strategy and combining of communication tools will determine how successful one is as a PR professional (UOP, 2010).
Proactive Planning
A proactive plan needs to be in place onwards any crisis occurs. At Greenergy, the proactive plan included having the around knowledgeable employees to handle a crisis. This included that employees have the fit training and equipment necessary to handle such a crisis. As PR manager one chose to be honest to the internal publics...If you want to get a full essay, order it on our website: Orderessay
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