Western International University
MGT 340 organisational Behavior
Cynthia Swiantek, MSA
Customer Base Description
The average object lens customers atomic number 18 young, well-educated, moderate-to-better income families with nimble lifestyles. The average age is 45, the youngest of all major discount retailers. scripted reports confirmed the median household income to be $57,000. Eighty share are female and 40 percentage have children at home. About 80 percent attended college and 44 percent completed college. To satisfy these sophisticated yet financially challenged customers, butt end has made its mark by concentrating on providing high mould and trendy merchandise at a low price. Their products are specifically tailored to this demographics needs and wants instead of having a unmatchable of everything approach that its competitor Wal-Mart has taken. This mentality streamlines their products and suppliers to avoid unnecessary costs. In a recent survey Target customer were asked slightly their shopping experience and the following information is the result.
In June 2004, Maritz surveyed more(prenominal) than 1,200 shoppers of leading discount retailers, measuring different aspects of attitudinal loyalty.
Three months later, the very(prenominal) respondents were surveyed and asked about their actual shopping behaviors to determine if they followed through on the intentions they shared in the initial survey.
The survey revealed that cognitive loyalty, operate from attitudes about rational, fact-based considerations of products and services is the most significant driver of futurity behavior for Target shoppers. Other factors such as boilersuit good feelings or attitudes based on emotions, and product availability, withal play an important role in driving future tense customer loyalty. Loyal Target customers feel strongly that Target treats them right.
Special to CorpWatch April 20th, 2006
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Customer Service Standard
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