Over Estimate And Under Estimating Market Demand

Quite often, an entrepreneur like me has no idea how to grocery/sell a harvest-feast without offending anyone. Even though we may be a great inventor, importer, writer, sales individual etc., we dont know how to create a benefit-oriented sales message because we ar not in touch with our customers. We grossly overestimate the study and importance of the product in the marketplace. Many people conceptualise they have a winner, something everyone in the world needs. Generally, products greeting to everyone appeal to no one.

The biggest problem in selling on-line is the product is not positioned or even suited to the Internet or to do online selling. It may sell very successfully in specialty retail stores, or via direct-mail, however, the online market place isnt provoke enough to actually pull out their money and purchase. Or worse, the marketplace is used to doing business a different steering and cant see themselves ever buying X on the Internet. Examples: cars, jewelry, boats, wellness products etc. That is why it is important that you learn how to position yourself on-line to your market. 2009 I got involved in selling prepaid- health plans at a discounted rate without doing any research.



I figured since the thriftiness was at its low and unemployment was at its all time utmost that our country needed help saving money on health plans. My mistake with this company was not doing my research; I started researching the company after I got in it I never check the demand of the market nor the customers thoughts or feeling on this product. Unfortunately, I paid for my mistake I lost a lot of money in advertize and marketing due to my insufficient studies of the product and the company.

Enbrel provides some other interesting case study on the role of marketing in the biotechnology industry. Enbrels failure to adequately conduct early market research precipitated a series that culminated with the acquisition of Immunex by Amgen. In November 1998, the FDA approved a sermon for...If you want to get a full essay, order it on our website: Orderessay



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