Psa Case Analysis

PSA: The Worlds Port of Call
Case Analysis

by the STREAM TEAM
Cohort 10, EMBA, AUBG
Sofia, 13th January 2012

hesitancy 1

Singapore evolution
The ballpark discipline, hard work and a strong sense of work to the state and the family as well as the strategical fixture turned Singapore into a global business center.
To avow its dodging for global business center, the government improved the home housing, sanitation, road and others.
The government attracted FDI and invited MNCs to open manufacturing plants in Singapore by offering special tax incentives and access to cheap poke force.
Singapore government fostered innovation and the new ideas commercialization as well as served as a business brooder by building and launching private companies.
PSA culture and im appearanceance
PSA shifted from government-owned port hustler to a public-held global software and logistic services company.
PSA core competences are their peculiar and logistic expertise and technologies. These PSAs competencies were converted into a competitive advantage used by Singapore to progress to its strategy to become a global business center.




Question 2:

Mission at 2004 Worlds port of call

Current mission - To be the port operator of choice in the worlds gateway hubs, renowned for best-in-class services and prosperous partnerships.

Vision at 2004 The globalization of its port operations and its portnet.com strategic initiatives were aimed at transforming PSA from a Singapore success to a global success and from a port operator to a global software and logistics service business.

Strategy As determine by its chairman Dr. Yeo Ning Hong, at 2004 PSA pursues differentiation strategy in a niche. The business of PSA has very unprejudiced process but it makes the work very colonial. The company differentiates itself from its competitors on its usage of technology to increase its productivity levels and accuracy. The company uses complex IT...If you want to get a full essay, order it on our website: Orderessay



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