VODAFONE market MIX
INDRODUCTION:
Vodafone is the world’s largest unstable telecommunications community, employing over 65,000 staff and with over 130 zillion customers. The business operates in 26 countries worldwide.
Vodafone is a public modified company with listings on the London and New York stock exchanges. international recognition of the Vodafone brand is growing as the company rolls fall out its identity into untried markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading(a) sports stars from high profile global sports, including David Beckham and Michael Schumacher. This Case Study concentrates on how such promotion can help to keep a leading brand at the forefront of public awargonness.
ESSENTIALS OF MARKETING:
The world is a global market with few barriers, so Vodafone has to be highly visible as ‘the brand to debauch’. Effective marketing is the key to this high visibility. Marketing involves anticipating customers’ unavoidably and finding the right product or service to wager those needs, thereby encouraging high sales levels.
Vodafone goes further by looking to impress on its customers not merely what its products are i.e. features, but also what they can increasingly do i.e, benefits. This involves impressive communication. There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature composition of the product lifecycle is reached. Customers are exposed to a barrage of unlike images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and rides to keep its existing ones by emphasising the uniqueness of the brand.
Vodafone’s aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more from each product sold. The ‘Vodafone...If you urgency to get a full essay, order it on our website: Orderessay
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