Public Relations

Executive Summary

In 1926, the year of the Companys 25th anniversary, King C. Gillette wrote of the Companys flagship product, the safety razor, There is no other article for individual use so universally known or widely distributed. In my travels, I behave found it in the most northern town in Norway and in the heart of the Sahara Desert.

These words could just as good be written today -- not just just about our razors, but also about the wide range of top-selling Gillette products.

From capital of Massachusetts to Bangkok, Johannesburg to Mexico City to Berlin, the modern traveler encounters a Gillette product portfolio off the beaten track(predicate) broader, and a worldwide presence far tenderer, than any visualized by the Companys founder. The Gillette Company today is the global market drawing card in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses.

In the more than 100 years since the Company was founded, Gillette has gained, held and strengthened leadership positions by dint of the Companys strategy of managing its business with a long-term, global perspective.

This demonstrated superpower to generate long-term, economic growth in a ever-changing global marketplace rests on several fundamental strengths.



These overwhelm a constantly increasing accumulation of scientific noesis in core businesses, innovative products that embody meaningful scientific advances and an immense manufacturing capability that produces billions of flawless products every year -- reliably, efficiently and cost-effectively.

Transforming innovative ideas into useful daily products sold at a fair price engenders another fundamental Gillette strength -- strong and enduring consumer brand loyalty around the world.

The Gillette Company is a globally focused consumer products marketer that seeks competitive advantage in quality, value-added personal care and personal use products. We are attached to building shareholder value through sustained profitable growth.

The Gillette Companys Vision is to build Total...

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