Online book retailing

1. Introduction: In the past a few(prenominal) years, the world saw scads of changes in on propose sell. In this B2C e-commerce model, the combination of screen-to-customer interfaces, engagement effects, real-time free-enterprise(a) responses, and one-to-one customization leads to cherish increases for both the customer and the firm. In general, much and much customers raise use on airwave obtain with confidence, bandage more and more companies recognized that online retailing is no thirster an preference but a business requirement. The United States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arena. Up to now, books are unmoving the top-selling products online. So we will ask at U.S. online bookselling market, in particular, the ingest two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major(ip) two companies fight with apiece other, and their competition is generally regarded as the classic foeman of a pure dot-com versus the brick-and-mortar. down the stairs the intensive competition, the market is graduation to mature, but still thither are approximately areas in which the companies can compete to draw more consumers to shop online. 2. sell B2C in the United States: As online retailing works more widely accepted, the demographic profile of the online shopper is rise to look more eq that of a distinctive on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is offshoot to change. Now women represent to the highest grad 60% of online shoppers in the U.S. (Chart 1) At the same time, the average every year household income of online spenders has dropped. Average aim is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & vitamin A; Young special makeup (2001) While many U.S. consumers have experience increasingly comfortable shopping the Web, there... If you want to get a full essay, order it on our website: Orderessay

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