Gap Inc Qualitative Case Study

shift INC QUALITATIVE CASE STUDY I- Introduction The GAP is one of the brands down the stairs the international oddment retailer spreading Inc. Within rift, Gap Kids, Baby Gap, Gap Body, banana tree Republic and Old dark blue this international specialty retailer offers clothing, accessories and personal c be products for men, women, children and babies. Gap Inc. operates much than 3,000 stores worldwide in countries like united States (US), United Kingdom, Canada, France, japan and Ger umteen. Also, there is a Gap shop in every(prenominal) state of the US and Puerto Rico. Gap Inc. was founded in 1969 and at in one case it employs more than 150,000 people worldwide and its 2003 revenues were of $15.9 billions. Gap Inc. is an expertise in design, merchandising, marketing and retailing of casual clothing, but manufacturing requires another compositors case of expertise. That is why the order uses third-party garment manufacturers to produce the clothes it sel ls. A garment manufacturer can have its own adeptness or may own more than one factory, or subcontract with others. When Gap Inc. is selecting a garment manufacturer these are the factors it takes in consideration: Particular needs for the order; how many an(prenominal) units it needs to produce; when do it needs the product to give voice in its stores. Expertise of the factory to make the particular item.

production line sector history of Gap Inc. with the factory. Quality of the factorys products and how ethical and reliable is the factory. How much the finished goods are leaving to cost. Finally, the company takes in consideration if the factory is willing to watch over the computer code of Vendor Conduct. ! As it was stated by the company, the main end behind these factors is to ensure everything we sell in our stores is made with quality, fright and integrity. Table 1 presents a list of countries in which Gap Inc. has garment manufacturers worldwide. Table 1: Gap Inc.s List of Countries with Garment Manufacturers, October 2003. AmericaEurope/MediterraneanAfrica/ warmheartedness East...If you pauperism to get a full essay, order it on our website: OrderEssay.net

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