INTRODUCTION MEM Company, Inc., started up in 1883 by Mark Edward Mayer, produces an huge blow of colognes and toiletries. Sales had decreased over the year and MEM is today facial expression into several selections to improve growth. After a great deal extensive analysis, our police squad had decided to drop the option of launching Cambridge due to the ladened competition from Shultons game Stratos which has a $12 million selling budget with a new-made slogan, Unleash the Spirit, which we believe will score Blue Stratos from the competition. Without the financial go across and distinct product differentiation, Cambridge would rot in the shadow of Blue Stratos. Therefore, our team suggests that MEM should concentrate on repositioning itself in the provender trade to retain and attract customers. PRODUCT Based on the data given, we found out that there are reproduce products that are targeted at the same group of consumers. We found that this pass around might sw allow been caused by the process in choosing perfume from the manufacturer. It is stated that most of the time, the research results turn out to be inconclusive. We feel that it is important to have a wider test market that does not belong to the employees of the company and that a clear rule of thumb is given to them to ensure that they know what is the process about.
Another shadow we have is to remove birdlime from the product line as it targets at the same consumers as Musk. Furthermore, Lime only makes up for a 2.3% of total sales and most of it is from the sale of the confront sets. By eliminating Lime, there will be more shelf quadriceps femoris freed to display other produ cts. The withdraw work of product Lime will! provide more cash in available for advertising budget. Production efficiency can as well as be improved. It is also... If you compliments to get a full essay, site it on our website:
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