DeBeers Case Analysis and PEST Analysis

De Beers is currently being face up with some new challenges that argon making it necessary for us to consider a switch in the way we do business. With recent turmoil in Western Africa, where illicit diamonds argon stemma to come from grapple torn villages, and other sources of diamonds being found in Russia and Australia, it is greet that we need to begin to move into the U.S. trade. However, legally, De Beers is in violation of the U.S. lovely laws and is therefore being prohibited from selling directly in the U.S. market. Throughout the side by side(p) memo I impart come across the problems we at De Beers are currently facing. I will so make a set of recommendations for accomplish to armed service us move into the U.S. market by proposing a relaxation of U.S. antimonopoly laws with restrictions on illicit diamonds, and lastly I will break up with some execution of instrument steps for the solutions that have been recommended. Challenges A chap abbreviation has been performed on the current situation facing De Beers. In the following section, I will focus on the close main(prenominal) problems identified in the PEST analysis for which we must(prenominal) receive solutions and also on the intimately important positive forces that we must leverage to our advantage in order to maintain or gain market share. cheer see Exhibit 1 for details on the PEST analysis and additional learning on other issues we are facing and forces that might help or hinder our market share in the U.S. The most important of the problems we are faced with are due to political issues in the United States and elsewhere. due(p) to war in horse opera Africa, diamonds are beginning to flow from the war torn field of Sierra Leone and Angola, and in Russia, mines are being controlled locally as opposed... If you want to thread a full essay, order it on our website: OrderEssay.net

If you want to get a full information abou! t our service, visit our page: write my essay