Tweeting for Social Gain

CHAPTER ONE\nINTRODUCTION\nIn todays world, there is no doubt that kindly media networks are dynamically changing the way people interact. schoolbookbook messages are eliminating the need for face-to-face conversations and even simple environ calls. kind networking allows its users to interact much publically as apposed to text messaging which has more privacy. sociable networking platforms such as Facebook and peep allow its users to hold profiles and obligate personal relationships as considerably as create red-hot ones. Ellison, Steinfiled, and Lampe (2007) concluded from early interrogation that amicable networking use positively related to new connections be made and the maintenance of quick connections. Social networks have antithetical approaches in encouraging connections amongst users. Businesses in like manner take role in amicable networking to get a better idea of what influences consumers thoughts virtually products and what affects consumers parti cipation on genial networking. The uses and gratifications theory is an approach to consciousness why and how people actively seek out limited media to satisfy specific needs.\nSocial dandy lav be looked at from assorted angles, only if the focus here is on measuring the bonding, bridging, and linking between chitter users. The bonding part of social networking is used to keep robust ties between family and close friends. The bridging part of social networking is the way users can connect with other users whom they do not have extremely close ties with like co-workers and classmates. Linking however, is assorted than bonding or bridging. It is a way for people to be connected to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create various strategies to build their social relationships online.\nCollege students communicate through different methods such as face -to-face, call up calls, texting, a...