Avon

Avon Case Analysis The first California Perfume Company fixed in New York was founded by David McConnell in 1886, however during 1906 the post was destroyed by an earthquake. The troupe later reopened it doors with 10,000 representative and memory Managers, selling a variety of articles, with different styles and sizes. Sales double over to 2 million, enabling them to employed 25,000 representatives in the United States. They instantaneously offered their first products under the brand name Avon. David Jr. took over the company after his fathers death, changing the company name to Avon Products Inc. Upon David McConnell Jr. death, J A Ewald became president. He introduced mechanised billing and took the company public in 1946. Avon became known for their star sign name in America through their television advert campaign and catch phrase. This growth allowed them to move in afield markets such as Caracas, Puerto Rico, Venezuela and Cuba. Avon sales topped $750 million in USA with overseas businesses growing at an average of 25 percent annually. Avon also traded on Wall Street business market, opening businesses in Japan and Western Europe. By the meter James Preston became CEO he was fighting attempted coup detat from Mary Kay and Amway. By 1997, they were 2.

6 million independent representative widely distributed earning 2 billion in commission for their family and themselves. Avon vision is to be the leading beauty company providing quality products and service to women world(a). The sideline Mission Statement of Avon is to be the: * Global Beauty Leader, where their portfolio and think brands will surpass their competitors in quality, innovation and quality, making women worldwide want to buy. * The Womens Choice for Buying where Avon becomes the No 1 destination store for women offering the convenience of multiple brands and transmit while providing a personal touch and customer relationships. * Be the Premier Direct Seller by expanding their... If you want to cleave a full essay, order it on our website: Orderessay

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