Chris Wayn

KEY PERFORMANCE PREDICTORS FOR SMALL AND MICRO TOURISM ENTERPRISES IN SOUTH AFRICA: PHILOSOPHICAL AND METHODOLOGICAL UNDERPINNINGS Chris van Zyl University of Stellenbosch Business School University of Stellenbosch Stellenbosch, southbound Africa telecommunicate: +27219874495 Fax: +27865144658 Cellular: +2782739 2210 e-mail: cvzmanage@absamail.co.za Supervisor: Dr Babita Mathur-Helm Telephone: +27219184286 e-mail: babita@belpark.sun.ac.za 16th EDAMBA Summer Academy Soreze, France July 2007 ABSTRACT The purpose of this paper is to reappraisal the philosophical and methodological aspects of the authors doctoral enquiry which is still in progress. The research includes the entrepreneurship, leadership, and strategic grocerying domains deep down the context of South Africas small tourism business. This flying field uses a positivist approach and uses empirical methodology which likewise includes conceptual model building, the development and validation of a Likert-type step instrument and statistical modelling to test hypotheses.

Through geomorphologic Equation Modelling this understand attempts to identify recognize motion predictors by analyzing causal relationships between latent variables from entrepreneurial leadership, market orientation and relationship marketing orientation constructs. Key lyric: positivism; conceptual model building; structural par modelling; performance predictors INTRODUCTION This paper will firstly impart a discussion of some relevant research philosophies applicable to the management and entrepreneurial fields of study. It will then be followed by a short theoretical overview of the background to the study including a presentation of a conceptual model containing the key constructs that are investigated before concluding with the research methodology utilize in the study. RESEARCH PHILOSOPHY The research philosophical arguments of Dixon and Dogan (2003) who argue from a managers point of view... If you want to get a full essay, order it on our website: Orderessay

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