The Market Segmentation of the Uk Newspaper Industry1

Contents Executive Summary………………………………………………………………………………………………………...4 Introduction………………………………………….……………………………………………...4 Segmentation of newspaper publisher market place in the UK………………………………...…….…5 1. Profile Segmentation Criteria………………………………………………………………………….….5 2. Behavioral Criteria………………………………………………………………………………………….….5 3. Psychographic Segmentation Criteria…………………………………………………………….…..6 The time……………………………………………………………………………………….…….6 Recommendation…………………………………………………………………….…………...7 Appendix……………………………………………………………………………………………... 8 References…………………………………………………………………………………………………………………….….….9 Executive Summary With the development of digital technology, mountain are able to choose varies ways to obtain education they need and can easily get exercised to one particular way of news and information acquisition, which is a decompose test to traditional newspaper industry.

The main purpose of this cover up is to discuss the current circumstance of UK newspaper industry and use the market segmentation theory to find out some feasible ways by which the newspaper brands (take Times as an example) could survive in the competitive market. Introduction Turning into the 21st century, the purchase order has experienced an information overload era. For the newspaper industry, the amount of newspaper categories have sharply increased, followed by the change of diversity and leg of the readers demand which contributes to a new newspaper market figure that has been characterized by differentiation and diffusion. In this circumstance, the newspaper managers are hypothetic to implement the target marketing strategy for the differential readers needs. In the UK, there are totally 1350 kinds of newspaper and 7000 kinds of magazines and weeklies. In addition, the per capita gross revenue of newspapers in the UK are more than any other demonstrable countries (ABC net sales 2000-2009). However, according to a report from the presidency for Economic Co-operation and Development (OECD), the UKs... If you want to get a fully essay, order it on our website: Orderessay

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