easyGroup evolved over the years and now consists of the following businesses: easyJet easyInternetCafe easyCar easyValue easyMoney easyCinema easyBus easyHotel easyOfficeeasy4men easyJobs easyPizza easyMusic easyCruise easyTelecom easyWatch easyVan flaw Values Strategy EasyGroups builds its brand based on the following values: wide valuesTaking on the big boys For the many non the fewRelentless innovation Keep it simpleEntrepreneurial Making a difference in peoples livesHonest, open, caring and fun Mission easyGroups mission is to, manage and extend Europes booster cable value brand to more products and services, whilst creating real wealth for tout ensemble stakeholders (easyGroup: Brand Values). Vision easyGroups vision is to be, Europes lede value brand into a global force (easyGroup: Brand Values). Business Model used by easyCar: The company strives to succeed value to the consumer whilst maintaining quality. The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies. This served as a business model for extending the brand to the dozens of industries it today... If you want to get a full essay, effect it on our website: Orderessay
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