Macro-Enviromental Analysis

[pic] Assignment 1 Macro-environmental analysis Company: The Dairy Farmers Co-operative Milk Co. Ltd Products: Dairy products uncouth: Vietnam [pic] Executive Summary In recent decades, the Vietnamese economy has go through an unprecedented growth. Along with the significant development of the economy, the increasing in population and income has led to a rising need for moment dairy products like milk, cheese, yogurt and so on. As the result, Vietnam has pay back a potential market for dairy exporters of many countries, in particular Australia. Moreover, due to the dramatic progression of Vietnamese food industry, the necessity of imported dairy ingredients is higher than ever before. other factor influencing the demand for imported foods is that more wealthy consumers with disposable income go to spend more on dairy through use from retail outlets and supermarket or dining out. In general, these consumers concentrate in the large cities like Ho Chi Minh city, Hanoi, Danang, Haiphong and Can tho.

Another advantage for Australia, in particular Dairy Farmer to import dairy products into Vietnam market is the geographical advantages. Compared with competitors from the USA and Europe, there is a shorter shipping time from Australia, thereby reducing transport be and increasing the opportunities of the fresh chilled products, for instance fresh milk, yogurt or custard. In addition, at the end of 2006, Vietnam became a member of the innovation Trade Organisation (WTO), thereby reducing investment barriers including investment restriction, tariff, non-tariff barriers and subsidies. Consequently, there is stronger trade framework not only to treasure domestic economy but also encourage afield countries to trade with Vietnam. Due to the reduction of tariff, the Agribusiness Group in Victoria (2009) find out that the performance of most primal areas to... If you want to get a full essay, order it on our website: Orderessay

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