Skywest

Student Professor Course Date Strategic Management: SkyWest Airline Marketing Strategy manifestation/Implementation I. Introduction Strategic management is the successful adaptation of the organization to its environments to stumble sustainable competitive advantage. Its distinguishing characteristics include: Total Entity and Future Oriented. social club History SkyWest, Inc. is a holding beau monde for SkyWest Airlines which is headquartered in St. George, Utah. Originally, the union was meant to attention transportation for businessmen who were traveling between flavor Lake metropolis and St. George, Utah. On April 26th of 1972, Ralph Atkin bought Dixie Airlines and started SkyWest Airlines. The operation included a Fixed Base Operation which offered maintenance for aircraft, as puff up as air charter services, flight school, and air ambulance services. That same yr the company launched their passenger service and flew their starting schedule flight. At the time, flights would range in cost from $28 to $25 for trips from St. George to Salt Lake City or from Cedar City to Salt Lake City. That first year 256 people apply the services offered by SkyWest.

The interest year, SkyWest added Las Vegas as a scheduled destination, while the first customer service manual was written and over both thousand passengers fly on the airline. In 1974, Jerry Atkin joined the company as the Director of Finance and while the company battled the heading of whether to remain in business, almost twelve thousand customers used the airline, making a 650% increase. Though 1974 saw such a dramatic increase in customers, 1975 saw over $300,000 in losses and no one would even take the company for free. The Director of Finance became the president at the age of 26. The following year, SkyWest became profitable with a net income of just over cardinal thousand dollars. The same year the company became debt free aft(prenominal) paying off all of the creditors. By its five year birthday, over twenty... If you want to get a full essay, recite it on our website: Orderessay

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