Tata Nano

Impact on Two Wheelers

Both car and two-wheeler companies pretend the Nano may have a much immediate touch on on the two-wheeler market than on small cars. But they dissent on the degree of the impact. Bajaj Auto predicted that the Nano would wean away sea scooter buyers, especially those driven by women, who account for nearly 30 per cent of gross gross sales (approximately 95,000 scooters atomic number 18 sold every month). Scooters urinate 11 per cent of two-wheeler sales.

Nano is an intra-city product that will have an stimulated connect with families that buy scooters either for the daughter or wife, say S Sridhar, CEO of the two-wheeler segment at Bajaj Auto. Most of these consumers are well-to-do and would prefer the safety and reliability that Nano would provide all over a scooter. Plus, the mileage of scooters, unlike that of a motorcycle, is non that attractive.
Car- coiffurer Hyundai Motors sees the Nano have into two-wheeler sales even as it expands the passenger car market.
pedal makers, however, argued that less than 5 per cent of premium customers may be weaned away to the Nano, so its impact on their sales will be limited (30 per cent of motorcycle sales are in the premium segment).



This is because as many as 450,000 motorcycles are sold in a month and Nano sales, at least initially, would be a tiny percentage of that number.
Becaouse of that Bajaj has ensured that it offers customers more power in its motorcycle without compromising mileage that, at 70 km to a litre, is a major determent for customers to shift to a small car.

Customer segment| fomite specifications| | |
| Rs 50,000 to Rs 75,000| unlikely to switch| They have high income levels and they buy bikes to make a statement and enjoy the power. Such customers will not go and buy a small, cheap car.|
| Rs 30,000| | Price it is leash the price of a Nano. The motorcycle buyer has a periodical salary of much less than Rs 10,000 a month. For him the Nano is preferable if finance option is...If you want to get a full essay, rank it on our website: Orderessay



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